Hiab Press Release



Celebrating 70 years of innovation and leadership


It’s often been said that necessity is the mother of invention and that has rarely been truer than when talking about Hiab, the world’s leader in load handling solutions.


70 years ago Swedish wooden ski manufacturer Eric Sundin, facing a daily struggle to transfer timber from forest to factory, had an inspired flash of brilliance: he found a way to transfer the hydraulic momentum from a truck engine into a lifting motion – and in that moment the Hiab method was born, changing the face of the distribution and logistics industry forever. Today, the Hiab method is used daily by crane operators in 120 countries across the globe. And Hiab continues to honour Eric Sundin, along with our innovative heritage, by developing products and solutions across our 8 strong brands that not only continue to keep us at the forefront of the industry but which also fulfil our number one priority: customer satisfaction.


Our 8 strong brands are today represented by our stylised elephant, which is a proud symbol of Hiab’s strength, reliability, and heritage. The ‘Elephant’ was first introduced in 1956, as a product name for the Hiab 170 crane. In 1971 it was adopted as the Hiab company symbol, representing Hiab’s finest qualities: strength, long life, reliability, trust and lifting, along with our strong connection to nature and working sustainably.


Our brands include Hiab loader cranes, Jonsered recycling and forestry cranes, LOFLIFT forestry cranes, MOFFETT truck-mounted forklifts, and MULTILIFT demountables, as well as DEL, WALTCO, AND ZEPRO tail lifts.


You see, Hiab is all about helping our customers succeed, no matter what their goals and aspirations. Just as Eric Sundin solved what seemed to be an insurmountable problem, we are continually developing our products, services and tools across our brands because we know that there is always a solution to be found, no matter what challenges our customers face. It’s what our customers have come to rely on and it’s what has kept us the industry leader for 70 years, with more than half a million loader cranes helping to move things – and minds.


Today, Hiab is the world’s leading provider of load handling equipment, with a product range that includes loader cranes, recycling and forestry cranes, truck-mounted fork lifts, demountables, and tail lifts. With production sites on three continents, a service staff second to none, and the ability to provide customised and total solutions to the our customer’s individual needs, Hiab is – and will remain – the preferred partner across the industry due to our long history, dedicated organisation, innovative heritage, and total commitment to our customers.


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